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Water. Energy. Two limited resources that people use in an almost unlimited fashion gets easier to manage with tankless water heaters.

For nearly a century, water heater tanks have served both storage and heating. And while technology has simplified water heating to now tankless systems, market acceptance remains slower than the adoption of other advancements like electronics.

Kevin Phidayev, was surprised to find that almost every American home used water heating tanks. “In Europe, a water-heating tank is a rare find. And in Europe almost everyone has a tankless, natural gas water heater,” Phidayev told Lookin’ Green.

Phidayev moved to America, from Lithuania in 1999, to work with his father on construction projects. At each job site that he worked, Phidayev tried to educate homeowners and businesses about tankless water heating systems. Within a couple years, Phidayev became a licensed general contractor and started Baltica Remodeling Solutions, serving Los Angeles County. His specialty is installing Noritz tankless water heating systems.

“The goal was to help my clients spend less money on energy and provide them with endless showers, especially on cold days,” Phidayev said.

Tankless water heaters deliver an unlimited supply of hot water on demand, far more than a single tank ever could. Water is heated as it passes through the heater module and does not require water storage. Traditional water heater tanks rust and this corrosion can seep into the stored water creating a bad water quality and potential home damage as the traditional water heater goes bad and starts leaking, while no one is at home.

As space becomes more and more limited, tankless water heaters make for the best space maximization. According to Phidayev, “Noritz tankless water heaters can be installed virtually anywhere. Compared to traditional heating tanks, one of the most obvious differences is size. Our tankless water heaters can be mounted on the wall, indoors or outdoors, it can be in the basement or in the attic”.

There are many ENERGY STAR-qualified tankless water-heating systems on the market today ranging from $500 to $3,000 depending on the brand and the capacity. They come electric-, propane- or natural gas-powered, and can deliver at an above standard flow rate.

Noritz's innovative dual-burner unit utilizes a dual heat exchanger, a fusion of stainless steel and copper heat exchangers.  A stainless steel component captures the residual heat from the exhaust temperature to preheat the incoming water before it runs through the main copper heat exchanger. This result is a dramatic reduction of carbon dioxide and an increase in the heater to a more than 93 percent efficiency level.

“A high-end tankless system like a Noritz is extremely durable, lasting longer than traditional tank-type water heaters, and requiring little maintenance over its lifetime, backed by one of the best warranties in the industry,” Phidayev told L’ G.

The greatest advantages of going tankless are the immediate energy savings and reduced carbon emissions in the home. Unlike a tank-type water heater, which uses a pilot light to keep stored water at a constant temperature, an on-demand water heating-system consumes up to 50 percent less energy, and does not have any pilot. That translates to reduced energy bills and more money in consumer’s pockets.