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Introduction
Lookin’ Green serves as an important resource for locals and businesses and the wider community and gives our advertisers a voice for their efforts in making a positive contribution to the environment. We take a critical look at products and services to help potential consumers determine if those products live up to their claims of contributing positively to the environment. The objective for Lookin’ Green Magazine is to produce a fi­rst-class publication that promotes environmentally responsible actions for individuals and the community in which we live and conduct business.

Audience online stats
Female, 75.3%
Male, 24.2%
Unidentified gender, 0.5%
Median Age, 34
Single 64.0%
Married 34.0%
Unspecified marital status, 0.2%
Graduated College 71%
Full Time employment 68%
Self-employed, 30%
Unemployed, 2%
Student 36%
Median Household Income, $62.5k
3 or more children, 47%
1 to 2 children or more 32%
No Children 21%

2009 Circulation: Lookin’ Green serves an extremely targeted demographic in California and globally online at www.lookingreen.org.

Total Distribution 10,000 copies per quarter to our select and distinct green audience.
Global Territory - 4,000: California, New York, Florida, Texas and across the United States, London, Germany, France, Italy, The Netherlands, Japan, Singapore and throughout Asia, Hawaii, Jamaica and the Caribbean, Mexico and South America.

Subscribed Residential - 2,000:
Pasadena, South Pasadena, Altadena, Glendale, La Canada, Sierra Madre, Arcadia, San Marino, San Gabriel, Alhambra, Los Angeles, Rosemead, Monterey Park, Montebello, Temple City and surrounding area

Business/ Institution/ Community/Government – 4,000:
Los Angeles County, including Pasadena, South Pasadena, Altadena, Glendale, La Canada, Sierra Madre, Arcadia, San Marino, San Gabriel, Alhambra, Rosemead, Monterey Park, Montebello, Temple City and surrounding area